Because SELF Love is importantBecause SELF Love is importantBecause SELF Love is important

My dream was always simple: to open a beauty boutique in my home country.حلمي كان دائماً بسيطاً: أفتح بوتيك جمال في بلدي.My dream was always simple: to open a beauty boutique in my home country.

Leaving London wasn’t easy. I left behind my life, my people, everything that felt familiar… but I held onto faith. Real faith. The kind that tells you to keep going even when you don’t know how it’s all going to work out.لم يكن ترك لندن سهلاً. تركت حياتي وأهلي وكل ما كان مألوفاً… لكنني تمسّكت بالإيمان. إيمان حقيقي، من النوع الذي يدفعك إلى المضي قدماً حتى لو لم تعرف كيف ستسير الأمور.Leaving London wasn’t easy. I left behind my life, my people, everything that felt familiar… but I held onto faith. Real faith. The kind that tells you to keep going even when you don’t know how it’s all going to work out.

They’d connect with something different, something I had experienced and fallen in love with, but couldn’t find back home.سيتفاعلون مع شيء مختلف — شيء عشته وأحببته ولم أجده في وطني.They’d connect with something different, something I had experienced and fallen in love with, but couldn’t find back home.

There were moments of doubt, of course. But I trusted what I was building… and seeing people love them now makes it all worth it.مرّت لحظات شك بالطبع، لكنني وثقت بما أبنيه… واليوم، حين أرى الناس يحبونها، أشعر أن كل التعب كان يستحق.There were moments of doubt, of course. But I trusted what I was building… and seeing people love them now makes it all worth it.

I started with just a small booth. Long days, longer nights, just trying to put myself out there and earn people’s trust. I remember staying up late with my friend, going back and forth trying to find the right name, something that actually meant something. Something that reflected what I believe in: your inner self, your own kind of beauty.بدأت بكشك صغير. أيام طويلة وليالٍ أطول، أحاول أن أنمو وأكسب ثقة الناس. أتذكر سهري مع صديقتي ونحن نبحث عن الاسم المناسب — اسم يحمل معنى حقيقياً، ويعكس ما أؤمن به: ذاتك الداخلية، وجمالك على طريقتك.I started with just a small booth. Long days, longer nights, just trying to put myself out there and earn people’s trust. I remember staying up late with my friend, going back and forth trying to find the right name, something that actually meant something. Something that reflected what I believe in: your inner self, your own kind of beauty.

More than anything, I wanted to create a space that feels calm and easy. Not overwhelming. Somewhere you can walk in and feel comfortable, understood, and taken care of. A space that feels a little different from everything else.أكثر من أي شيء، أردت مكاناً يبعث على الهدوء والسهولة، لا مزدحماً ولا مربكاً. مكاناً تدخله فتشعر بالراحة، وبأنك مفهوم ومحل اهتمام. مكاناً مختلفاً قليلاً عن أي مكان آخر.More than anything, I wanted to create a space that feels calm and easy. Not overwhelming. Somewhere you can walk in and feel comfortable, understood, and taken care of. A space that feels a little different from everything else.

I care a lot about every detail… maybe a little too much sometimes. But it’s because I really want people in Iraq to experience beauty in a way that feels new, and really something special.أهتم بكل تفصيل… ربما أكثر من اللازم أحياناً، لأنني أريد لأهل العراق أن يعيشوا الجمال بطريقة جديدة، وتجربة مميزة حقاً.I care a lot about every detail… maybe a little too much sometimes. But it’s because I really want people in Iraq to experience beauty in a way that feels new, and really something special.

This is just the beginning for SELF. I pray you guys allow me to continue to grow with you inshallah.هذه مجرد البداية لـ SELF، وأتمنى أن نكبر معاً إن شاء الله.This is just the beginning for SELF. I pray you guys allow me to continue to grow with you inshallah.